If you want to boost sales, awareness and credibility for your business, public relations is the way to go. And the good news is that you can do it yourself if you can’t afford to hire an expert. Discover quick tips to help you get free publicity on your own without wasting time or money.
Professor Bruce, The Small Business Professor’s commentary on email marketing and e commerce for small business.
Errol Greene says that your company needs to grab their prospects’ attention in an increasingly shorter time. Why are sales being won…or lost in the new economy? It’s all about growing your Business Intelligence.
Over the past few years our guest on this segment has been at the helm of a pioneering approach to revolutionizing the way small business conducts the lead generation and sales process. Clate Mask is the CEO and co-founder of Infusionsoft and the co-author of a new book entitled, Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.
As an Emmy Award-winning host and best selling author, Christopher Lowell’s mix of practical advice and infectious enthusiasm has made him one of America’s most recognized and trusted authorities in the home improvement category. Dubbed the Doctor of Design by U.S News & World Report, and whose 7 Layer system has been embraced by the Oprah team, Christopher believes that decorating is a form of empowerment therapy and that his mantra,“You Can Do It” is a way of life. The success of his ever growing multi-media company proves that Christopher has made a loyal connection to how America wants to live now and in the future.
Something very important happens to a customer or sales prospect when they are placed “on hold” while calling a business. Historically-it’s a boring , non-productive experience. As the caller, you get bored, and as the business-you risk loosing that customer altogether.
Our guest on this segment wanted to transform that on-hold time into a whole new marketing and communications opportunity for businesses everywhere. Julie Cook is the president of Easy On Hold-she and her husband, Tim Brown, created the company to help companies LEVERAGE the time their in bound callers spend on hold into a more productive experience than is typically the case.